AU Strategic Plan

Vision Statement

Americans for UNESCO (AU) engages Americans in the founders’ vision of UNESCO to further world peace, development and mutual understanding through collaborative dialogue and action on education, science, culture and communication.

Objective 1: US Involvement in UNESCO

Renew and maintain US membership in UNESCO and resume US contributions to UNESCO.

Strategy 1

Mobilize support for and work actively towards securing a national interest waiver to resume US contributions to UNESCO.

Activities

  • Pass an AU resolution and advocate in additional ways for Congressional passage of a national interest waiver.
  • Encourage other organizations, including grassroots organizations and institutions of higher education throughout the US, to support the national interest waiver in their newsletters and other materials.

Objective 2: Advocacy and Support for UNESCO Principles and Programs

Increase the knowledge of Americans regarding the importance of UNESCO principles and programs in their lives.

Strategy 2

Expand the use of multimedia, flexible promotional materials and activities to conduct outreach to the American public.

Activities

  • Redesign and update the AU website, including interactive features to encourage regular website use, such as offering an invitational editorial page, articles and news notes on current AU and other US contributions to UNESCO, opportunities to sign AU open letters, and provision of a speakers’ bureau and comments section.
  • Develop and/or utilize new social communications, such as Facebook, Linked-In, Twitter, Google Earth, ethnic Memory Box activities, and others.
  • Maintain and continue to contribute to the groundbreaking course on UNESCO at George Washington University.
  • Promote the development of courses on UNESCO in other universities, including the possible design of a massive open online course (MOOC).
  • Hold regular bi-monthly webinars and face-to-face seminars on UNESCO, featuring key topics of great interest to Americans.

 Objective 3: Networking and Inter-Institutional Collaboration

Develop a network of collaborating organizations and individuals.

Strategy 3

Devise strategies for building a strong AU Network and inter-institutional collaborations.

Activities

  • Engage powerbrokers of civil society and the private sector in the AU Network, such as businesses and corporations, corporate social responsibility managers, professional associations, and academic institutions.
  • Broaden the membership of the Board of Directors, to include AU Network members.
  • Support the creation of a UNESCO Chair at George Washington University that will help to forge these collaborations and develop the AU Network.
  • Create a network of students and professors interested in UNESCO and the UN system.
  • Liaise with the US Department of State and the US National Commission for UNESCO, with attention to strengthening the Commission in line with its original mandate in PL 565, 30 July 1946.
  • Invite US UNESCO Chairs and their universities to join the AU Network and promote new activities, such as:
    • Public and online lectures on the activities of UNESCO Chairs;
    • Presentations of their students’ work;
    • Special activities including the use of social media;
    • Encouraging students to participate in AU projects; and
    • Support the establishment of additional UNESCO Chairs.

 Objective 4: Financial Support

Develop a strong base of expanded and sustainable financial support for AU.

Strategy 4

Design and implement a fundraising program.

Activities

  • Develop a map of potential funding sources for AU.
  • Prepare funding proposals on selected activities, such as:
    • Advocacy for UNESCO in the US
    • Evaluation of activities, challenges, achievements and plans of 20 UNESCO Chairs in the US
    • Research on the current support of corporations and businesses for UNESCO
    • Strategies for involving young people, students and others in AU and UNESCO programs
  • Devise strategies and activities to expand individual, institutional and organizational donations to AU, including foundations and corporate social responsibility managers.

Leave a Reply